Marketing Internship | BGK Origins '26
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Track 02 · Marketing Internship

Marketing Strategy and Copywriting.

A practical 4-week internship for Mass Communication and Marketing undergraduates. Students learn strategy, research, brand frameworks, bilingual copywriting, and how to turn insights into campaign ideas.

📍 First Settlement, New Cairo10 studentsPaid project: teams of 2Prize: 2 paid internships

What You Will Learn

  • Research methods and consumer insights
  • Competitive analysis and audience profiling
  • Positioning, brand archetypes, and journey mapping
  • Ad hooks, copy formats, and bilingual craft
  • Integrated campaign thinking and final pitching

Requirements

  • Mass Communication, Marketing, Business, or related undergraduate student
  • Strong writing and communication skills
  • Interest in advertising, brands, and campaign ideas
  • Ability to work in pairs and respond to fast feedback
  • Arabic and English writing ability is a plus
WEEK 1

Strategy and Research

Research methods, insights, competitive analysis, and audience profiling.

WEEK 2

Frameworks

Positioning, archetypes, journey mapping, and brief writing.

WEEK 3

Copywriting

Anatomy of an ad, hooks, copy formats, and bilingual writing.

WEEK 4

Campaigns + Grad

Strategy to creative, project sprint, and final pitches.

Graduation Project

Full strategy and creative campaign.

Each pair delivers a strategy document covering positioning, audience, journey, and brief, plus an integrated creative campaign with slogan, key message, and 4–5 ad executions across formats.

Prize: 02 paid internships for one winning pair.
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